This Privacy Policy describes how MerchantsFinewine ("we", "us", "our") collects, uses, and protects personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
1. Information We Collect
We may collect the following types of personal information:
- Contact information (name, email address) when you use our contact form
- Usage data including pages visited, time on site, and browser type collected automatically via analytics
- Cookie data used to improve website functionality and measure performance
- Any information you voluntarily provide when communicating with us
We do not collect financial information, government identification documents, or sensitive personal information as defined under the Privacy Act.
2. How We Use Your Information
Personal information collected is used solely for the following purposes:
- Responding to your enquiries and communications
- Improving website content and user experience
- Measuring website traffic and engagement through analytics
- Complying with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. Cookies and Tracking Technologies
MerchantsFinewine uses cookies to enhance your browsing experience and gather aggregate analytics data. Cookies are small text files stored on your device. You may disable cookies through your browser settings; however, some website features may not function correctly without them.
We may use third-party analytics services (such as Google Analytics) that collect anonymised usage data. These services operate under their own privacy policies.
4. Affiliate Relationships and Third-Party Links
Our website contains links to third-party casino and gambling platforms. When you click these links, you leave MerchantsFinewine and are subject to the privacy policy of the destination site. We may receive referral commissions from operators when you register through our links. This does not affect the price or terms you receive.
We are not responsible for the privacy practices of third-party websites.
5. Data Security
We implement reasonable technical and organisational measures to protect personal information from unauthorised access, disclosure, or loss. However, no internet transmission is completely secure and we cannot guarantee absolute data security.
6. Data Retention
Contact form submissions are retained for up to 24 months to enable us to respond to follow-up enquiries. Analytics data is retained in aggregate anonymised form indefinitely. We delete personal information upon request.
7. Your Rights Under Australian Privacy Law
Under the Australian Privacy Act 1988, you have the right to:
- Access personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
To exercise these rights, contact us at [email protected].
8. Children's Privacy
MerchantsFinewine is directed exclusively at adults aged 18 and over. We do not knowingly collect personal information from individuals under 18. If you believe a minor has submitted information to us, contact us immediately at [email protected].
9. Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be communicated through prominent notice on our website. Continued use of MerchantsFinewine following changes constitutes acceptance of the updated policy.
10. Contact
Privacy enquiries may be directed to: [email protected]
Complaints unresolved by our team may be referred to the Office of the Australian Information Commissioner: oaic.gov.au