GENERAL
Merchant’s Fine Wine thinks your privacy is important. Please read this section of our website to learn more about our privacy policy. For more than 15 years Merchant’s Fine Wine has worked hard to gain your trust by providing our customers with access to the highest quality products. To continued to build on our relationship, Merchant’s Fine Wine wants you to understand a little bit about our website content. By using our services and viewing this site, you are consenting to the information collection, use and disclosure as described in this policy.

TYPES OF INFORMATION GATHERED
Merchant’s Fine Wine may gather the following types of information: (1) personal information given voluntarily, for example, when registering to subscribe to the eVine e-mail newsletter, we will ask you for your name and e-mail address, (2) information gathered as a result of voluntary participation in a survey or poll, or when communicating with our customer service representatives; and (3) information gathered automatically when visitors visit our website. Merchant’s Fine Wine will not sell or otherwise share personal information with other people or nonaffiliated companies except to provide services you request. Merchant’s Fine Wine will share this information with certain business partners to provide requested service that we do not provide directly. Merchant’s Fine Wine will only share personal information with these business partners if they agree not to disclose the information to other parties. Also, if you participate in any blog or online forum (such as Facebook or Twitter), any personal information that you post on the website may be shared with other participants in the forum. Please be familiar with the privacy policies maintained for these off-site forums.

REGISTRATION
In order for you to receive certain benefits, you may be asked to supply certain information such as your e-mail address. Merchant’s Fine Wine currently maintains an e-mail newsletter and may launch similar products in the future. If you choose to receive our e-mail newsletter, you will be asked for certain information so that we can customize your newsletter to suit your needs. Upon registering for the electronic newsletter, you will be asked for your name, email address, zip code, and other information specified in the enrollment process.

UPDATING INFORMATION
Merchant’s Fine Wine understands that you may want to change or access your personal information. Please do so by following the directions in the eVine e-mail newsletter. Also, Reserve Club member information may also be updated in the store at the register.

MERCHANT’S USE OF INFORMATION
Merchant’s Fine Wine may use information gathered through its website for the following general purposes: (1) to customize content; (2) to contact and provide services; and (3) to conduct research for other purposes related to our business. In no circumstance will Merchant’s Fine Wine use personal information for its own use or the use of any other party, except to provide the services you request. Merchant’s Fine Wine only reviews usage of our online content summarized by large groups of users with no personal information. This is used to determine the most popular website features and to help us develop new content and ideas. CHANGES TO PRIVACY POLICY This document was updated November 2009. Merchant’s Fine Wine may update this privacy policy at any time and post the updated privacy policy on this site. Please review this privacy policy on occassion for any changes.

BROWSE RESPONSIBLY
This site specializes in wine, beer, spirits and alcohlic beverages. For this reason, we trust that adults of legal age will use and/or supervise the use of this information responsiblty. Likewise, parents should always supervise their children while online. Merchant’s Fine Wine’s website is not designed or targeted to children under the legal drinking age. We ask that children do not provide any personal information to this website.

LINKS
This website contains several links to other websites not controlled by Merchant’s Fine Wine. We have attempted to choose our linked partners with great care; however, Merchant’s Fine Wine is not responsible for the privacy practices of any linked site. You should read the privacy policy of each linked website to understand the related policy. This privacy policy applies solely to information collected through Merchant’s Fine Wine’s website. In addition, when you browse, they may place their own cookies on your computer and we do not control cookies placed on your computer by third parties whose links appear on our site.

SECURITY
Merchant’s Fine Wine has attempted to take all reasonable steps to protect the personal information you share with us online. Unfortunately, data transmission over the Internet can not be guaranteed to be 100% secure. As a result, while we shall always dedicate ourselves to protecting your personal information, we cannot guarantee the security of any information you transmit to or from our we sites, and you do so at your own risk.

QUESTIONS AND COMMENTS
Merchant’s Fine Wine is always interested in what our customers have to say. If you have any questions or concerns, please feel free to contact us.